Newly Updated! Generation Buy Course

At any given time, today’s real estate professionals may be working with four generations of real estate buyers: Millennials, Generation X, Baby Boomers, and Matures. How do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime?

Generation Buy is a one‚Äźday course in which students examine the characteristics of these home buying generations and evaluate their expectations of the agent, the transaction, and communication preferences.As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.

Register for this course.

Course Outline.

* Generation Buy is an approved elective for the Accredited Buyer’s Representative (ABR®) designation. For more information about this designation, visit the Real Estate Buyer’s Agent Council at