Marketing Strategies that Deliver Results
Format: Classroom
This one-day course explores both traditional and cutting edge strategies to strengthen the real estate professional's marketing effortsand take them to the next level.
Marketing Strategy & Lead Generation
Format: Classroom
This one-day course explores both traditional and cuttingedge strategies to strengthen the real estate professional's marketing effortsand take them to the next level.
ABR® Designation
The overall goals are to educate and prepare buyer's reps to provide the kind of service and fidelity to buyers that sellers have always enjoyed, and to offer methods for building your buyer representation business.
Generating Buyer and Seller Leads: Capture, Qualify, Convert
Format: Classroom
Prospecting, farming, networking! Lead generation goes by many different names.Are your lead generation techniques built to last? We will examine the discipline, strategy, and systems that effective lead generation requires. We will look at traditional and innovative methods for creating leads as well as scripts and tools for qualifying leads. Use this turnkey resource to also examine how to research and quantify the results of your lead generation activities so that you can fine tune and focus your efforts.
Seller Representative Specialist (SRS) Designation Course
Topics: Auction,
Baby Boomers,
Generational Marketing,
Lead Generation,
Listing,
Marketing,
Negotiations,
Networking Referrals,
Niche Marketing,
Residential Real Estate,
Risk Management,
Seller Representation,
Training The Seller Representative Specialist (SRS) designation course is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.
e-PRO® Certification Course
Format: Classroom
NAR's e-PRO® certification program helps REALTORS® learn how to leverage digital marketing theory and technologies in their day- to-day marketing efforts while protecting client information.
Students will learn how to utilize advanced marketing tools and techniques including customer relationship management (CRM) systems, search engine marketing (SEM), search engine optimization (SEO), and social media to connect with customers.
Students will also learn the importance of data privacy, the laws in place, and how to implement best practices as outlined by the Federal Trade Commission to protect client information from a data breach.
Completion of this course will provide students with practical takeaways that can immediately be implemented to drive business and increase client confidence and trust.
Buyers by Generation: Success in Every Segment
Students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.
