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Seniors Real Estate Specialist (SRES®) Designation Course
Topics: Baby Boomers, Buyer Representation, Generational Marketing, Niche Marketing, Seniors
Designations & Certifications: Accredited Buyer's Representative (ABR®), Seller Representative Specialist (SRS), Seniors Real Estate Specialist (SRES®)
Affiliation: SRES
Format: Classroom, Online
    Course Credits:
  • This course is required to attain the SRES® Designation.
  • Counts as one elective course to be applied towards the ABR® Designation.
  • Counts as an elective to be applied towards the RSPS Certification.

Duration:2 days (classroom course)

Format:Classroom

Course Objective

This course helps real estate professionals develop the business-building skills and resources for specialization in the 50+ real estate market by expanding knowledge of how life stages impact real estate choices, connecting to a network of resources, and fostering empathy with clients and customers.

Course Outline and Learning Objectives

Below is a topical outline of the SRES® Designation course.

    Chapter 1: Generations
  • Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area.
  • Challenge stereotypes and draw valid generalities about 50+ real estate clients and customers.
    Chapter 2: The 50+ Market
  • Adapt your communication and interpersonal approach to match generational expectations and preferences.
  • Raise awareness of some dos and don'ts when striving to gain and serve the 50+ market.
    Chapter 3: 21st Century Retirement
  • Consider how the economic challenges affect retirement plans and real estate choices.
  • Develop sensitivities to 50+ issues and priorities when working with buyers and sellers, listing and showing properties, and managing transactions.
    Chapter 4: Aging in Place
  • Learn definitions of aging in place.
  • Recognize how to make a home safe and comfortable for aging in place.
  • Raise awareness of the issues and factors that influence the decision to make a move as well as choose a community and property selection.
  • Evaluate your market area's attractiveness to the 50+market.
    Chapter 5: Independent Living and Chapter 6: Housing Options for Assistance
  • Master the vocabulary of the range of housing options for the 50+ market.
  • Learn the application of the federal Housing for Older Persons Act (HOPA ).
  • Identify key life stages and transitions in relation to housing choices.
  • Gain an understanding of how Medicare, Medicaid, and Social Security impact the real estate decisions of 50+ clients and customers.
    Chapter 7: Financing Options
  • Learn about the uses, benefits, procedures, and issues involved in reverse mortgages and other forms of home purchase finance.
    Chapter 8: Tax Matters
  • Gain an overview of tax issues of concern for 50+ clients and customers.
  • Recognize situations in which a tax-deferred 1031 exchange is possible and advantageous.
    Chapter 9: Legal Matters
  • Maintain focus on the transaction and avoid inappropriate involvement in family matters.
  • Manage legal liability risks, avoid conflicts of interest and maintain confidentiality of information when providing services for 50+ clients and customers.
    Chapter 10: Marketing and Outreach
  • Develop business-building outreach methods for communicating and gaining the 50+ market.
  • Adapt presentation and counseling methods for 50+ buyers and sellers.
  • Integrate social media effectively to serve the 50+ market.
    Chapter 11: Working with Buyers and Sellers
  • Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.
  • Adapt presentation and counseling methods for 50+ buyers and sellers.
  • Counsel clients on preparing and staging a property for sale.
  • Maintain focus on the transaction and avoid inappropriate involvement in family matters.
  • Recognize financial schemes and scams that victimize the elderly.
    Chapter 12: Building a Team and Resource Bank
  • Assemble a team of experts to help you serve 50+ clients and customers.
  • Compile a knowledge bank about your market area's housing options, programs, resources, and services for 50+ clients.
  • Use your knowledge bank as a business-building tool.
This course is available online through REALTOR University Click here for registration
DateCompanyInstructorLocationRegister
01/21/2020 KW Integrity Ellicott City MD Register Online
301-640-5020
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01/21/2020 Greater Boston Association of REALTORS Reading MA Register Online
617-423-8700
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01/27/2020 Contra Costa Association of REALTORS Walnut Creek CA Register Online
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01/28/2020 Realtor Association of the Sioux Empire, Inc. Sioux Falls SD Register Online
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02/06/2020 eXp Realty Teleconference Register Online
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02/11/2020 Superior School of Real Estate Charlotte NC Register Online
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02/24/2020 The Tapestry Active Adult Community Garner NC Register Online
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02/25/2020 Dynamite Productions Mesquite NV Register Online
801-380-8900
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02/27/2020 Rhode Island Association of REALTORS Warwick RI Register Online
401-432-6933
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02/27/2020 REALTORS® ASSOCIATION OF ALBERTA Edmonton Canada Register Online
780-453-9354
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03/03/2020 Northern Virginia Association of Realtors Fairfax VA Register Online
(703) 207-3200
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03/03/2020 South Metro Denver REALTOR® Association Centennial CO Register Online
303-895-3372
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03/05/2020 Scottsdale Area Association of REALTORS Scottsdale AZ Register Online
03/12/2020 Mainstreet Organization of REALTORS Downers Grove IL Register Online
630-324-8427
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04/08/2020 Central Oregon Association of REALTORS® Bend OR Register Online
(541) 382-6027
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04/21/2020 Dynamite Productions Sandy UT Register Online
801-380-8900
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04/23/2020 Greater Las Vegas Association of REALTORS® Las Vegas NV Register Online
702-784-5000
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04/28/2020 Greater Metropolitan Association of Realtors Southfield MI Register Online
(248) 478-1700
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04/30/2020 Pinellas Realtor Organization Pinellas Suncoast FL Register Online
727-216-3007
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05/07/2020 Dynamite Productions St. George UT Register Online
06/16/2020 Williamson Country Association of REALTORS Brentwood TN Register Online
615-732-5175
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07/07/2020 eXp Realty Teleconference Register Online
540-379-1949
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07/21/2020 Greater Metropolitan Association of Realtors Southfield MI Register Online
(248) 478-1700
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07/21/2020 Northern Virginia Association of Realtors Fairfax VA Register Online
(703) 207-3200
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07/27/2020 Contra Costa Association of REALTORS Walnut Creek CA Register Online
(925) 295-9200
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08/04/2020 New York State Association of REALTORS® West Babylon NY Register Online
518-463-0300
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09/02/2020 Memphis Area Association of REALTORS Memphis TN Register Online
(901) 685-2100
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09/09/2020 Richmond Association of REALTORS Richmond VA Register Online
804-422-5082
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09/14/2020 Greater Lehigh Valley Real Estate Academy Bethlehem PA Register Online
484-821-0506
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09/24/2020 Greater Bergen Realtors Waldwick NJ Register Online
(201) 288-5000
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09/24/2020 Birmingham Association of REALTORS Birmingham AL Register Online
205-871-1911
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09/29/2020 West and Southeast REALTORS of the Valley Peoria AZ Register Online
10/06/2020 Santa Clara County Association of REALTORS® San Jose CA Register Online
408-445-5089
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10/07/2020 Richmond Association of REALTORS Richmond VA Register Online
804-422-5082
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10/21/2020 Akron Cleveland Association of REALTORS Broadview Heights OH Register Online
216.525.4840
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10/27/2020 New York State Association of REALTORS® Rochester NY Register Online
518-463-0300
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11/05/2020 Scottsdale Area Association of REALTORS Scottsdale AZ Register Online
11/19/2020 Middle Tennessee Association of REALTORS Murfreesboro TN Register Online
615-893-2242
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12/08/2020 eXp Realty Teleconference Register Online
540-379-1949
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12/10/2020 Pinellas Realtor Organization Pinellas Suncoast FL Register Online
727-216-3007
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Accredited Buyer's Representative (ABR®)

The Accredited Buyer's Representative (ABR®) designation is the benchmark of excellence in buyer representation. This coveted designation is awarded to real estate practitioners by the Real Estate Buyer's Agent Council ('REBAC') of the National Association of REALTORS® who meet the specified educational and practical experience criteria.

At Home With Diversity®

At Home With Diversity® is a one-day certification course designed to present the changing face of the real estate industry. More importantly, the class teaches REALTORS® how to work effectively with

Certified International Property Specialist (CIPS)

The Certified International Property Specialist (CIPS) designation prepares REALTORS® to service the growing international market in their local community. It is awarded by National Association of REALTORS® to real estate practitioners in 50+ countries.

Military Relocation Professional Certification

The goal of Military Relocation Professional Certification Core Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs as sellers or buyers and take full advantage of military benefits and support. Students will learn how to provide the real estate services at any stage in the service member's military career that meet the needs of this niche market and win future referrals.

NAR's e-PRO® Certification

NAR's e-PRO® Certification Program shows you how to use the latest social media technologies to create an online presence and reach today's hyper-connected consumers. e-PRO® also teaches you how to take advantage of rich media and e-office strategies.

NAR's Green Designation

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

Pricing Strategy Advisor (PSA)

In the one-day Pricing Strategies: Mastering the CMA course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.

Real Estate Negotiation Expert (RENE)

The Real Estate Negotiation Expert (RENE) certification is designed to elevate and enhance negotiating skills so that today's real estate professionals can play the game to win. The courses examine all types of negotiation formats and methods as well as a full spectrum of tips, tools, techniques, and advantages so you can provide effective results for your clients.

RSPS - Resort & Second-Home Property Specialist

Resort & Second-Home Property Specialists (RSPS) receive extra expertise and knowledge with the RSPS certification, which covers the buying, selling, and managing of resort properties and second homes for recreation, investment, and development.

Seller Representative Specialist (SRS)

The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.

Seniors Real Estate Specialist (SRES®)

The Seniors Real Estate Specialist (SRES®) 12-hour designation program trains REALTORS® to profitably and ethically serve the real estate needs of clients age 50+. Includes first year membership in the SRES® Council and its valuable services and benefits.

Short Sales & Foreclosure Resource (SFR)

The number of short sales and foreclosures are rising, presenting challenges for real estate professionals. The Short Sales & Foreclosure Resource (SFR) certification was launched by NAR to help REALTORS® meet the great demand for these critical services.

EAH

This course will empower you to expand your outreach in your community, teach you how to find resources and partners, and plan initiatives to contribute to a vibrant community. You will learn how to work with local employers to discuss employer-assisted housing (EAH), EAH's benefits, and three options employers can implement to help their employees become homeowners or afford a home close to work.

EHO

Expanding Housing Opportunities (EHO) is a course designed to educate real estate professionals on the range of affordable housing opportunities and clients seeking them.

ePRO

NAR's e-PRO® certification program helps REALTORS® learn how to leverage digital marketing theory and technologies in their day- to-day marketing efforts while protecting client information. Students will learn how to utilize advanced marketing tools and techniques including customer relationship management (CRM) systems, search engine marketing (SEM), search engine optimization (SEO), and social media to connect with customers. Students will also learn the importance of data privacy, the laws in place, and how to implement best practices as outlined by the Federal Trade Commission to protect client information from a data breach. Completion of this course will provide students with practical takeaways that can immediately be implemented to drive business and increase client confidence and trust.

GLOBAL

Diversify your clientele, expand your business, and globalize your network with NAR Global. Offering the Certified International Property Specialist (CIPS) Designation and other programs, we provide the research, tools and connections to help you succeed.

GREEN

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

MRP

The goal of Military Relocation Professional Certification Core Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs as sellers or buyers and take full advantage of military benefits and support. Students will learn how to provide the real estate services at any stage in the service member's military career that meet the needs of this niche market and win future referrals.

NAR

The National Association of REALTORS® (NAR), f. 1908, represents more than 1.1 million members and has worked to advance home ownership, real estate investment, private property rights and the free enterprise system in Congress and the Federal agencies.

PSA

In the one-day Pricing Strategies: Mastering the CMA course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBI

RESORT

The REALTOR® Resort specialty is designed to appeal to real estate practitioners who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination.

Safety

SRES

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

SRS

The Seller Representative Specialist (SRS) designation course is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.