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Seniors Real Estate Specialist® Designation
Topics: Baby Boomers, Buyer Representation, Generational Marketing, Niche Marketing, Seniors
Designations & Certifications: Accredited Buyer's Representative (ABR®), Seller Representative Specialist (SRS), Seniors Real Estate Specialist (SRES®)
Affiliation: SRES
Format: Classroom, Online
    Course Credits:
  • This course is required to attain the SRES® Designation.
  • Counts as one elective course to be applied towards the ABR® Designation.
  • Counts as an elective to be applied towards the RSPS Certification.

Duration:2 days (classroom course)

Format:Classroom

Course Objective

This course helps real estate professionals develop the business-building skills and resources for specialization in the 50+ real estate market by expanding knowledge of how life stages impact real estate choices, connecting to a network of resources, and fostering empathy with clients and customers.

Course Outline and Learning Objectives

Below is a topical outline of the SRES® Designation course.

    Chapter 1: Generations
  • Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area.
  • Challenge stereotypes and draw valid generalities about 50+ real estate clients and customers.
    Chapter 2: The 50+ Market
  • Adapt your communication and interpersonal approach to match generational expectations and preferences.
  • Raise awareness of some dos and don'ts when striving to gain and serve the 50+ market.
    Chapter 3: 21st Century Retirement
  • Consider how the economic challenges affect retirement plans and real estate choices.
  • Develop sensitivities to 50+ issues and priorities when working with buyers and sellers, listing and showing properties, and managing transactions.
    Chapter 4: Aging in Place
  • Learn definitions of aging in place.
  • Recognize how to make a home safe and comfortable for aging in place.
  • Raise awareness of the issues and factors that influence the decision to make a move as well as choose a community and property selection.
  • Evaluate your market area's attractiveness to the 50+market.
    Chapter 5: Independent Living and Chapter 6: Housing Options for Assistance
  • Master the vocabulary of the range of housing options for the 50+ market.
  • Learn the application of the federal Housing for Older Persons Act (HOPA ).
  • Identify key life stages and transitions in relation to housing choices.
  • Gain an understanding of how Medicare, Medicaid, and Social Security impact the real estate decisions of 50+ clients and customers.
    Chapter 7: Financing Options
  • Learn about the uses, benefits, procedures, and issues involved in reverse mortgages and other forms of home purchase finance.
    Chapter 8: Tax Matters
  • Gain an overview of tax issues of concern for 50+ clients and customers.
  • Recognize situations in which a tax-deferred 1031 exchange is possible and advantageous.
    Chapter 9: Legal Matters
  • Maintain focus on the transaction and avoid inappropriate involvement in family matters.
  • Manage legal liability risks, avoid conflicts of interest and maintain confidentiality of information when providing services for 50+ clients and customers.
    Chapter 10: Marketing and Outreach
  • Develop business-building outreach methods for communicating and gaining the 50+ market.
  • Adapt presentation and counseling methods for 50+ buyers and sellers.
  • Integrate social media effectively to serve the 50+ market.
    Chapter 11: Working with Buyers and Sellers
  • Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.
  • Adapt presentation and counseling methods for 50+ buyers and sellers.
  • Counsel clients on preparing and staging a property for sale.
  • Maintain focus on the transaction and avoid inappropriate involvement in family matters.
  • Recognize financial schemes and scams that victimize the elderly.
    Chapter 12: Building a Team and Resource Bank
  • Assemble a team of experts to help you serve 50+ clients and customers.
  • Compile a knowledge bank about your market area's housing options, programs, resources, and services for 50+ clients.
  • Use your knowledge bank as a business-building tool.
This course is available online through REALTOR University Click here for registration
DateCompanyInstructorLocationRegister
06/19/2018 Texas Association of REALTORS Texas (Broadcast) TX Register Online
800-873-9155
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06/20/2018 Greater Metropolitan Association of REALTORS® Brent Belesky Southfield MI Register Online
248-522-0341
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06/21/2018 Champions School of Real Estate Galleria-LIVE TX Register Online
866-272-5962
06/25/2018 Punta Gorda-Port Charlotte-North Port Association Port Charlotte FL Register Online
(941) 629-8261
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06/26/2018 Greater San Diego Association of REALTORS Virginia Field San Diego CA Register Online
(858) 715-8040
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06/28/2018 Chicago Association of REALTORS® Chicago IL Register Online
312-803-4900
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07/11/2018 Northeast Florida Association of Realtors® Patti Ketcham Jacksonville FL Register Online
(904) 394-9494 ext. 1650
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07/11/2018 San Mateo County Association of REALTORS San Mateo CA Register Online
656-696-8200
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07/16/2018 Northern Virginia Association of REALTORS®, Inc. Larry Anderson Fairfax VA Register Online
703-207-3200
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07/19/2018 Polley Newtown Square PA Register Online
07/23/2018 Houston Association of REALTORS Houston TX Register Online
713-629-1900
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07/24/2018 Coldwell Banker Real Estate Columbia MD Register Online
800-992-4794
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07/25/2018 California Association of REALTORS® LearnMyWay® CA Register Online
(213) 739-8241
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07/30/2018 Academy of Learning Detroit MI Register Online
877-222-1099
08/01/2018 Northern KY Florence KY Register Online
08/06/2018 Champions School of Real Estate Galleria-LIVE TX Register Online
866-272-5962
08/06/2018 San Antonio Board of REALTORS® San Antiono TX Register Online
210) 593-1200, ext. 119
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08/07/2018 New York State Association of REALTORS® Donald Scanlon West Babylon NY Register Online
800-239-4432
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08/16/2018 East Polk County Association or Realtors® Winter Haven FL Register Online
(863) 294-3163
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08/23/2018 Louisiana REALTORS Biloxi MS Register Online
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08/28/2018 Lexington-Bluegrass Association of REALTORS® Lexington KY Register Online
09/11/2018 Greater Lehigh Valley REALTORS® Melanie McLane Bethlehem PA Register Online
610-882-4100
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09/12/2018 Richmond Association of REALTORS®, Inc. Cathy Saunders Richmond VA Register Online
804-422-5000
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09/12/2018 Middle Tennessee Association of REALTORS Murfreesboro TN Register Online
615-893-2242
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09/18/2018 Greater Metropolitan Association of REALTORS® Bartley Patterson Southfield MI Register Online
248-522-0341
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09/18/2018 Royal Palm Coast Realtor Association Fort Myers FL Register Online
239-936-3537 ext. 225
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09/19/2018 Toronto Real Estate Board Toronto Canada Register Online
416-443-8148
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09/26/2018 Realtor Association of Prince William Larry Anderson Woodbridge VA Register Online
703-565-0033 ext 206
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10/01/2018 The California Association of REALTORS® San Jose CA Register Online
10/01/2018 Honolulu Board of Realtors Honolulu HI Register Online
10/03/2018 Beverly Hills and Greater Los Angeles Association Los Angeles CA Register Online
10/04/2018 Eastern Bergen County Board of Realtors Hasbrouck Heights NJ Register Online
(201) 288-5000
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10/04/2018 Coldwell Banker Real Estate Massaponax VA Register Online
973-407-5393
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10/17/2018 MetroTex Dallas TX Register Online
10/18/2018 West Maricopa County Regional Association of REALT Frank Dickens Peoria AZ Register Online
623-931-9294
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10/22/2018 Georgia Association of REALTORS® Tucker GA Register Online
10/23/2018 North Shore-Barrington Association of Realtors Barrington/North Shore IL Register Online
10/24/2018 New York State Association of REALTORS® Randy Templeman Binghamton NY Register Online
800-239-4432
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10/24/2018 New York State Association of REALTORS® Jeremias Maneiro Rochester NY Register Online
800-239-4432
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10/24/2018 Burlington Camden County Association of REALTORS Cherry Hill NJ Register Online
10/25/2018 Land of the Sky Assn. of REALTORS Asheville NC Register Online
828-255-8505
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10/29/2018 West San Gabriel Valley Association of Realtors, I San Gabriel CA Register Online
11/06/2018 Santa Clara County Association of REALTORS® Jerry Kidd San Jose CA Register Online
408-445-5085
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11/07/2018 Fredericksburg Area Association of REALTORS Sarah Stelmok Fredricksburg VA Register Online
540-373-7711
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11/08/2018 Scottsdale Area Association of REALTORS Laura Kovacs Scottsdale AZ Register Online
480-945-2651
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11/13/2018 Greater Boston Real Estate Board Jeffrey Chute Boston MA Register Online
617-423-8700
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11/21/2018 Brampton Real Estate Board Gareth Jones Brampton Canada Register Online
905-791-9913
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11/29/2018 Greater Metropolitan Association of REALTORS® Brent Belesky Southfield MI Register Online
248-522-0341
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12/03/2018 San Antonio Board of REALTORS® Pat Strong San Antiono TX Register Online
210) 593-1200, ext. 119
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Accredited Buyer's Representative (ABR®)

The Accredited Buyer's Representative (ABR®) designation is the benchmark of excellence in buyer representation. This coveted designation is awarded to real estate practitioners by the Real Estate Buyer's Agent Council ('REBAC') of the National Association of REALTORS® who meet the specified educational and practical experience criteria.

At Home With Diversity®

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Certified International Property Specialist (CIPS)

The Certified International Property Specialist (CIPS) designation prepares REALTORS® to service the growing international market in their local community. It is awarded by National Association of REALTORS® to real estate practitioners in 50+ countries.

Military Relocation Professional Certification

The goal of Military Relocation Professional Certification Core Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs as sellers or buyers and take full advantage of military benefits and support. Students will learn how to provide the real estate services at any stage in the service member's military career that meet the needs of this niche market and win future referrals.

NAR's e-PRO® Certification

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NAR's Green Designation

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

Pricing Strategy Advisor (PSA)

In the one-day Pricing Strategies: Mastering the CMA course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.

Real Estate Negotiation Expert (RENE)

The Real Estate Negotiation Expert (RENE) certification is designed to elevate and enhance negotiating skills so that today's real estate professionals can play the game to win. The courses examine all types of negotiation formats and methods as well as a full spectrum of tips, tools, techniques, and advantages so you can provide effective results for your clients.

RSPS - Resort & Second-Home Property Specialist

Resort & Second-Home Property Specialists (RSPS) receive extra expertise and knowledge with the RSPS certification, which covers the buying, selling, and managing of resort properties and second homes for recreation, investment, and development.

Seller Representative Specialist (SRS)

The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.

Seniors Real Estate Specialist (SRES®)

The Seniors Real Estate Specialist (SRES®) 12-hour designation program trains REALTORS® to profitably and ethically serve the real estate needs of clients age 50+. Includes first year membership in the SRES® Council and its valuable services and benefits.

Short Sales & Foreclosure Resource (SFR)

The number of short sales and foreclosures are rising, presenting challenges for real estate professionals. The Short Sales & Foreclosure Resource (SFR) certification was launched by NAR to help REALTORS® meet the great demand for these critical services.

GLOBAL

Diversify your clientele, expand your business, and globalize your network with NAR Global. Offering the Certified International Property Specialist (CIPS) Designation and other programs, we provide the research, tools and connections to help you succeed.

GREEN

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

MRP

The goal of Military Relocation Professional Certification Core Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs as sellers or buyers and take full advantage of military benefits and support. Students will learn how to provide the real estate services at any stage in the service member's military career that meet the needs of this niche market and win future referrals.

NAR

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PSA

In the one-day Pricing Strategies: Mastering the CMA course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBI

RESORT

The REALTOR® Resort specialty is designed to appeal to real estate practitioners who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination.

SRES

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

SRS

The Seller Representative Specialist (SRS) designation course is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.