Search by

Generation Buy
Topics: Baby Boomers, Buyer Representation, Generational Marketing, Marketing, Seniors
Designations & Certifications: Accredited Buyer's Representative (ABR®)
Affiliation: REBAC
Format: Classroom, Online
Generation Buy

Course Credits: Counts as one REBAC elective course to be applied towards the ABR® designation Course

Duration: 1 Day

Format: Classroom, Online

Course Objective

At any given time, today's real estate professionals may be working with four generations of real estate buyers: Millenials, Generation X, the Baby Boomers, and Matures. So how do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime? Say hello to Generation Buy.

In this one-day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.

Course Outline

Chapter 1: Generational Profiles

  • Describe the factors that contribute to generational classifications
  • Examine the generational profile and characteristics for Millennials
  • Examine the generational profile and characteristics for Generation X
  • Examine the generational profile and characteristics for Baby Boomers
  • Examine the generational profile and characteristics for Matures

Chapter 2: Current Context

  • Identify market factors that apply to all generations of buyers
  • Analyze the profile of today's buyer

Chapter 3: Millennials

  • Describe characteristics and expectations of Millennial home buyers
  • Examine various strategies to connect with Millennial home buyers
  • Determine appropriate communication protocols, marketing tools, and networking tips to reach Millennial buyers
  • Evaluate unique considerations for Millennial buyers

Chapter 4: Generation X

  • Describe characteristics and expectations of Generation X home buyers
  • Examine various strategies to connect with Generation X buyers and provide value during the real estate transaction
  • Determine appropriate communication protocols, marketing tools, and networking tips to reach Generation X buyers
  • Evaluate unique considerations for Generation X buyers

Chapter 5: Baby Boomers

  • Describe characteristics and expectations of Baby Boomer home buyers
  • Examine various strategies to connect with Baby Boomer buyers and provide value during the real estate transaction
  • Determine appropriate communication protocols, marketing tools, and networking tips to reach Baby Boomer buyers
  • Evaluate unique considerations for Baby Boomer buyers

Chapter 6: Matures

  • Describe characteristics and expectations of Mature home buyers
  • Examine various strategies to connect with Mature buyers and provide value during the real estate transaction
  • Determine appropriate communication protocols, marketing tools, and networking tips to reach Mature buyers
  • Evaluate unique considerations for Mature buyers

Chapter 7: Putting it all Together

  • Review key concepts for working with generational buyers
  • Identify action steps to improve your business
This course is available online through REALTOR University Click here for registration

No classes were found for the search criteria you submitted. Please check back at a later date or call your local board or association to request a course. Thank you.

Accredited Buyer's Representative (ABR®)

The Accredited Buyer's Representative (ABR®) designation is the benchmark of excellence in buyer representation. This coveted designation is awarded to real estate practitioners by the Real Estate Buyer's Agent Council ('REBAC') of the National Association of REALTORS® who meet the specified educational and practical experience criteria.

At Home With Diversity®

At Home With Diversity® is a one-day certification course designed to present the changing face of the real estate industry. More importantly, the class teaches REALTORS® how to work effectively with

Certified International Property Specialist (CIPS)

The Certified International Property Specialist (CIPS) designation prepares REALTORS® to service the growing international market in their local community. It is awarded by National Association of REALTORS® to real estate practitioners in 50+ countries.

Military Relocation Professional Certification

The goal of Military Relocation Professional Certification Core Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs as sellers or buyers and take full advantage of military benefits and support. Students will learn how to provide the real estate services at any stage in the service member's military career that meet the needs of this niche market and win future referrals.

NAR's e-PRO® Certification

NAR's e-PRO® Certification Program shows you how to use the latest social media technologies to create an online presence and reach today's hyper-connected consumers. e-PRO® also teaches you how to take advantage of rich media and e-office strategies.

NAR's Green Designation

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

Pricing Strategy Advisor (PSA)

In the one-day Pricing Strategies: Mastering the CMA course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.

Real Estate Negotiation Expert (RENE)

The Real Estate Negotiation Expert (RENE) certification is designed to elevate and enhance negotiating skills so that today's real estate professionals can play the game to win. The courses examine all types of negotiation formats and methods as well as a full spectrum of tips, tools, techniques, and advantages so you can provide effective results for your clients.

RSPS - Resort & Second-Home Property Specialist

Resort & Second-Home Property Specialists (RSPS) receive extra expertise and knowledge with the RSPS certification, which covers the buying, selling, and managing of resort properties and second homes for recreation, investment, and development.

Seller Representative Specialist (SRS)

The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.

Seniors Real Estate Specialist (SRES®)

The Seniors Real Estate Specialist (SRES®) 12-hour designation program trains REALTORS® to profitably and ethically serve the real estate needs of clients age 50+. Includes first year membership in the SRES® Council and its valuable services and benefits.

Short Sales & Foreclosure Resource (SFR)

The number of short sales and foreclosures are rising, presenting challenges for real estate professionals. The Short Sales & Foreclosure Resource (SFR) certification was launched by NAR to help REALTORS® meet the great demand for these critical services.

EAH

This course will empower you to expand your outreach in your community, teach you how to find resources and partners, and plan initiatives to contribute to a vibrant community. You will learn how to work with local employers to discuss employer-assisted housing (EAH), EAH's benefits, and three options employers can implement to help their employees become homeowners or afford a home close to work.

EHO

Expanding Housing Opportunities (EHO) is a course designed to educate real estate professionals on the range of affordable housing opportunities and clients seeking them.

ePRO

NAR's e-PRO® certification program helps REALTORS® learn how to leverage digital marketing theory and technologies in their day- to-day marketing efforts while protecting client information. Students will learn how to utilize advanced marketing tools and techniques including customer relationship management (CRM) systems, search engine marketing (SEM), search engine optimization (SEO), and social media to connect with customers. Students will also learn the importance of data privacy, the laws in place, and how to implement best practices as outlined by the Federal Trade Commission to protect client information from a data breach. Completion of this course will provide students with practical takeaways that can immediately be implemented to drive business and increase client confidence and trust.

GLOBAL

Diversify your clientele, expand your business, and globalize your network with NAR Global. Offering the Certified International Property Specialist (CIPS) Designation and other programs, we provide the research, tools and connections to help you succeed.

GREEN

NAR's Green Designation teaches real estate professionals about energy efficiency and sustainable building practices. Complete the 3-day program to have access to a wealth of benefits providing marketing support, ongoing education and industry guidance.

MRP

The goal of Military Relocation Professional Certification Core Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs as sellers or buyers and take full advantage of military benefits and support. Students will learn how to provide the real estate services at any stage in the service member's military career that meet the needs of this niche market and win future referrals.

NAR

The National Association of REALTORS® (NAR), f. 1908, represents more than 1.1 million members and has worked to advance home ownership, real estate investment, private property rights and the free enterprise system in Congress and the Federal agencies.

PSA

In the one-day Pricing Strategies: Mastering the CMA course, learn how to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative marketing analyses (CMAs) and the underlying pricing principles that inform them, and interact effectively with appraisers.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBAC

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

REBI

RESORT

The REALTOR® Resort specialty is designed to appeal to real estate practitioners who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination.

Safety

SRES

The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

SRS

The Seller Representative Specialist (SRS) designation course is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.