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Green Day 2: Representing Buyers and Sellers of Resource Efficient Homes
Affiliation: GREEN
Format: Classroom, Online
NAR Green Day 2: Representing Buyers and Sellers of Resource Efficient Homes

Course Credits:

Duration: 1 Day

Format: Classroom

Course Objective

Representing Buyers and Sellers of Resource Efficient Homes, the second course in the designation program sequence, focuses on applying your knowledge of resource-efficient, smart, and certified homes and adapting your core real estate skills to build business success in the niche market for resource-efficient homes.

Learning Objectives

Chapter 1: The New Normal - Understanding Consumer Motivations and Priorities

    How has the sum of many small environmentally conscious changes in our daily lives resulted in a big shift in behavior and attitude.

  • Respond to consumer perceptions of what green means in relation to home features.
  • Differentiate characteristics and motivations of consumers: cost savings, health, sustainability, and lifestyle.
  • Match home features to specific benefits that consumers want.
Chapter 2: The New Market Drivers - Walkability, Transportation, Affordability

    How do affordability, walkability, and transportation interrelate to impact homes values and create attractive communities?

  • Recognize the interrelationships between green lifestyles and home values, particularly affordability, in urban, suburban, and rural settings.
  • Describe the correlation between home values and public transportation that offers access to services and employment.
  • Match home buyers' priorities for walkability with communities and homes.

Chapter 3: Greening the MLS and Home Valuation

    What are the challenges to valuation of resource-efficient homes and how can these challenges be addressed?

  • Describe the benefits for consumers and appraisers of searchable green fields in the MLS.
  • Help clients and customers understand the appraisal and pricing of resource-efficient homes with green features.
  • Provide appraisers with information about the green features of a home to assist in the valuation process.

Chapter 4: Listing and Marketing the Resource-Efficient Home

    What is the best approach for winning the listing and selling a high-performance, energy-efficient home?

  • Present the green features of sellers' homes to best advantage in marketing efforts.
  • Use energy-usage data appropriately in marketing a home.
  • Comply with NAR's Code of Ethics when presenting information about a resource-efficient home.

Chapter 5: Finding and Buying the Resource-Efficient Home

    If there are multiple nuances to what green means, how is a real estate professional supposed to pin down what buyers want?

  • Match properties to buyers needs, wants, and priorities in a home with green features.
  • Help buyers see the potential for retrofitting existing homes to improve energy efficiency and enhance value.
  • Provide home buyers to information about incentives energy-efficiency retrofits and mortgage financing.

Chapter 6: How to Build Your Team of Resource-Efficiency Professionals

    What is the best way to assemble a team of experts who know how to service and maintain resource-efficient homes and to build business success in this niche market?

  • Find community involvement opportunities to raise awareness of sustainability and set an example through business practices.
  • Identify a team of professionals who can build, rate, and maintain resource-efficient homes in order to connect green-minded home sellers and buyers with the service resources they need.
  • Identify business planning action steps to establish a strong market position as a Green designee.
This course is available online through REALTOR University Click here for registration
DateCompanyInstructorLocationRegister
05/12/2017 New York State Association of REALTORS® Roseann Farrow Goshen NY Register Online
800-239-4432
Send an Email
05/17/2017 Build It Green Glendora CA 510-590-3360
Send an Email
06/14/2017 Florida REALTORS® David Wyant Sarasota FL 407-438-1400 ext 2406
Send an Email
06/21/2017 Greater Boston Real Estate Board Reading MA 617-423-8700
Send an Email
06/22/2017 New York State Association of REALTORS® Roseann Farrow White Plains NY Register Online
800-239-4432
Send an Email
06/28/2017 Build It Green San Gabriel CA 510-590-3360
Send an Email
07/10/2017 Build It Green Burbank CA 510-590-3360
Send an Email
07/11/2017 Build It Green Burbank CA 510-590-3360
Send an Email
07/18/2017 New York State Association of REALTORS® Goshen NY Register Online
800-239-4432
Send an Email
08/11/2017 Elite Education Phoenix AZ 480-703-3202
Send an Email
08/25/2017 Build It Green Anaheim CA 510-590-3360
Send an Email
08/30/2017 West Virginia Association of Realtors Morgantown WV 304-342-7600
Send an Email
09/13/2017 Dynamic Direction, Inc. Warwick RI 860-344-9931
Send an Email
09/21/2017 Greater Metropolitan Association of Realtors Bartley Patterson Southfield MI 248-478-1700
Send an Email
10/11/2017 New Hampshire Association of REALTORS®, Inc. Concord NH
Send an Email
11/29/2017 Chicago Association of REALTORS® Maurice Hamptom Chicago IL 312-803-4900
Send an Email

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The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

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The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

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The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

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The Real Estate Buyer's Agent Council (REBAC), f. 1988, promotes the superiority of a buyer's representative's skills and services. REBAC's membership is the world's largest organization of real estate professionals concentrating on buyer representation.

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